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In May 2018, the U.S. Supreme Court, cheered on by states looking for more tax revenue and leagues abandoning their pseudo-moral stances when they realized how much they could profit from relationships with gaming companies, ruled that states could allow sports gambling. Within a month, New Jersey residents and visitors were placing bets at casinos and other outlets. Pennsylvania followed later that year.


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National TV Sports Betting Ad Spend: As expected, NFL games dominate national TV spending with sports betting advertisers. In analyzing iSpot data, John Casillo points out in 2021, 41.7% of TV ad impressions ¡ª and 81% of estimated national TV ad spend ¡ª for sports betting brands were allocated toward the NFL.