Magna Global in their latest ad spending forecast noted; sports betting is becoming a major category; until now local and digital media have captured the bulk of the spending, but national TV will increase its share as it is legalized in ever more states (New York this year, California and Texas possibly in 2023).



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Historically, advertising in fourth quarter has been the most expensive of the year driven by high demand of the holiday season. Traditional product categories that ramp up their marketing budgets include retailers, toys/games, apparel, alcoholic beverages and movie studios. Plus every other year political ads plunk down billions of ad dollars. New to the list will be sports betting.
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Michigan has won $2 billion online since Jan. 2021; Connecticut $199.7 million since Oct. 2021; West Virginia $137.4 million since July 2020; and Delaware $42.2 million since Dec. 2013. Nevada offers online poker but does not break out that revenue separately from the in-person revenue casinos report to the state.